G522 Headset Launch

The G522 sits in a crowded category where every launch claims the same three things. The campaign leaned on atmosphere instead of specification — a lit room at night, a streak worth protecting, and a line that reads as encouragement rather than a boast.

The system had to extend across the wider gear series, so the key visual needed to hold up with one product in frame and with three. [Placeholder copy — replace with the real write-up once the case study format is set.]