The cup of consent
Art Director : Shivani Bhagwat | Copywriter : Surabhi Khare | Strategy: Pankhuri Joshi
30% of Genz/young adults report nonconsensual sexual contact by physical force or an inability to consent.
When it comes to consent, there is nothing more important than effective communication. This campaign aims to promote consent awareness and encourages people to have open conversations about consent, fostering a culture of respect and mutual understanding.