Bye Bye Dongle
Retiring the dongle, and making a joke of it on the way out.
Business headsets had quietly trained everyone to carry a small plastic tax in their laptop bag. The product being launched did not need one, and that was the entire story — so the campaign led with the absurdity of the thing it was replacing rather than the spec sheet behind it.
The launch was built around a character nobody asked for: a six-foot dongle with a grievance. It ran as a teaser, an editorial feature, a paid social flight and a set of product stills, all pointed at the same punchline. [Placeholder copy — replace with the real write-up once the case study format is set.]
