Flip Folio
A keyboard case that folds, shot the way people actually use it.
Flip Folio is a stowable wireless keyboard case for iPad, and the brief was less about the hinge than about the moments it unlocks — a café table, a library desk, a beach towel. The work had to make the accessory feel like a small permission slip rather than a peripheral.
Direction covered paid social, organic Instagram, and a soundtrack tie-in built around the campaign's two modes, focus and joy. [Placeholder copy — replace with the real write-up once the case study format is set.]
