Belong Anywhere
This is a extension of an existing campaign Belong Anywhere, which celebrates hosts and the guests for creating valuable experiences.
Extension strategy: Many individuals in the United States find themselves spending their holidays alone. This campaign aims to underscore Airbnb’s ability to provide warmth, inclusivity and a sense of belonging during the holiday season. As thousands of Airbnb hosts welcome their homes to celebrate the holiday season and create a sense of belonging
Role: Art Direction | Copywriting | Strategy | Design