Anti Plastic Campaign
Role: Concept development | Design | Strategy
The world generates tons of plastic every single day which creates environmental problems. This is the campaign that urges people to go anti plastic. The ask was to create a few teaser mailers showing the harsh reality of how plastic is polluting the world and then encouraging people to go anti plastic by using metal water bottles provided by Mastercard.
Results: Motivation and eradication of plastic bottles from Mastercard offices in India.
Client: Mastercard